Changing Dynamics in Pharma Distribution & Retailing

Samrat Sundar — Sat, 20 Aug 2016 18:02:15 +0000

Promoting PharmaIn the recent wake of GlaxoSmithKline’s decision to discontinue the practice of paying physicians to promote its pharmaceuticals and medical devices, pharma retailers are in a state of fix.As argued succinctly by Phil Baumann in his influential article, the above decision only unearths more questions than answers. The most...

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Changing Dynamics in Pharma Distribution & Retailing